Recently I sat down with a local radio personality to discuss the affects of the green movement on the meetings industry as well as what Virginia Beach is doing to support this great cause. A brief excerpt of the interview can be heard here:

 

In addition to the city’s ongoing initiatives, Virginia Beach is proud to have reached a new milestone with green and sustainability practices. The city is the Commonwealth’s first Virginia Green destination with 100 green hospitality businesses including the Virginia Beach Convention Center, which is currently in pursuit of the Leadership in Energy and Environmental Design (LEED) Silver certification. This designation should be obtained next spring.

Virginia Green is the Commonwealth’s new campaign to promote environmentally-friendly practices in all aspects of the Virginia tourism and hospitality industry. Other Virginia Green certified businesses include hotels, restaurants, events and unique meeting venues like the Virginia Aquarium & Marine Science Center. To further the city’s resources in the green industry, the CVB entered into partnerships with Convene Green Alliance and the Green Meeting Industry Council – (GMIC), which include hundreds of other organizations committed to being environmentally friendly.

To meeting and event planners, continuing education is key. That’s how the City of Virginia Beach attracted more than 70 meeting planners, industry publications, restaurateurs, and hoteliers from throughout region to its Convention Center for the Get Green Already Conference. Featuring executives from the US Green Building Council, National Restaurant Association, Quaintance-Weaver Restaurants & Hotels (Proximity Hotel) and TFC Recycling, the expert panel educated the audience about the advantages of going green, how to budget for it, and how to measure its success. A photo slide show of the conference can be found here, courtesy of Organization Management Group, Inc.

During the conference, the City of Virginia Beach proudly announced a partnership with Green Meetings Industry Council (GMIC) and The Convene Green Alliance. Teaming up with these types of organizations will enhance Virginia Beach’s position to market the destination to the rapidly growing segment of meeting planners who want and need a green/eco-friendly destination for their clients.
 
As the first green destination in the Commonwealth with more than 90 Virginia Green certified restaurants, hotels, attractions and events, Virginia Beach is paving the way for a greener tomorrow.

Photo: Lynne Forsman, Green Meetings Industry Council (GMIC) (left.) Al Hutchinson, (center) and Tracey Messina, Executive Director, The Convene Green Alliance (right).

As research shows, clients are interested in doing business with environmentally conscious organizations. That is why the City of Virginia Beach has made a pledge to being green. In 2008, Virginia Beach became the first Virginia Green destination with more than 60 certified hospitality businesses. The Virginia Beach Convention Center also became the first in the Commonwealth to achieve Virginia Green certification.

The Convention Center, which is making significant strides in operating as an energy efficient facility, recently reported a cost savings of more than $204,000 between February 2008 and January 2009 as a result of their participation in the Energy Star program. During that period, the facility reduced natural gas usage by 40%, used 22% less power & conserved 3.9 million gallons of water. Earlier this year, Governor Tim Kaine came to Virginia Beach to recognize this industry for their efforts. Additional sustainability initiatives and recommendations for green meetings can be found at www.vbconventioncenter.com/green.